Who doesn't love a good deal?!
Your customers specifically... so let's use the data from Black Friday Sales and Cyber Monday sales to better your ROI!
Here are a few ideas to market your holiday sales events and grab people's attention.
Decide what discounts best fit your business
On average, shoppers saved 24% thanks to last year's Black Friday deals... I know you might be thinking... I CAN'T GIVE THEM A 24% DISCOUNT ON MY PRODUCTS!
It's okay! Because the deals can come in different shapes and forms, such as:
Cash or percentage discounts
Buy one, get one free
The more money people can save – the bigger the chances of selling. Do your calculations and figure out the sweet spot for giving generous discounts, staying ahead of the competition, and making a good profit.
Choose which products to promote
There are three main categories of products merchants choose to bring into the spotlight every holiday season – hot, new products, bestsellers, and money-makers. To encourage people to buy slow-selling products, try the Buy one, get one free promo.
Spice up your store with a holiday theme
Make sure that people can see what great deals are coming their way by adding Black Friday/holiday-inspired visuals to your website or marketplace storefront. Here are some ideas:
An eye-catching banner at the top of the page
Holiday-themed hero images and background photos
A countdown timer to Black Friday and Cyber Monday